Friday, August 2, 2013

How Safari Books Online uses Google BigQuery for business intelligence

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Safari Books Online is a subscription service for individuals and organizations to access a growing library of over 30,000 technology & business books and videos. Our customers browse and search the library from web browsers and mobile devices, generating powerful usage data which we can use to improve our service and increase profitability. We wanted to quickly and easily build dashboards, improve the effectiveness of our sales teams and enable ad-hoc queries to answer specific business questions. With billions of records, we found it challenging to get the answers to our questions fast enough with our existing MySQL databases.

Looking for alternative solutions to built our dashboards and enable interactive ad-hoc querying, we played with several technologies, including Hadoop. In the end, we decided to use Google BigQuery.

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