Monday, July 14, 2014

Scaling The World Cup - How Gambify Runs A Massive Mobile Betting App With A Team Of 2

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Startups face very different issues than big companies when they build software. Larger companies develop projects over much longer time frames and often have entire IT-departments to support them in creating customized architecture. It’s an entirely different story when a startup has a good idea, it gets popular, and they need to scale fast.

This was the situation for Gambify, an app for organizing betting games released just in time for the soccer World Cup. The company was founded and is run in Germany by only two people. When they managed to get a few major endorsements (including Adidas and the German team star Thomas Müller), they had to prepare for a sudden deluge of users, as well as very specific peak times.

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