Tuesday, August 12, 2014

Service Model Generation

f the title to this blog sounds a bit like I am trying to make a connection to Business Model Generation (BMGEN) by Alex Osterwalder and Yves Pigneur, you’re absolutely correct. As a former academic, I am a big believer in making connections and extensions to the models of others. In the end, I believe that this supports my primary goal in writing articles and blogs – to share knowledge that others can use.

I am also encouraged to do this because I know that Alex and Yves have a similar perspective. In their book, they explicitly make a connection between their business model canvas and the value innovation ideas presented in Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne – another book I hold in high regard. Fact is, all of us benefit when seemingly disparate ideas are linked.

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