Friday, January 30, 2015

Netflix on how to build services that scale beyond millions of users

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Millions of people worldwide stream more than two billion hours worth of video from Netflix each month.

Over the past seven years, Netflix has grown from offering online movies to a few thousand members to the point where its streaming services last year accounted for 34 percent of peak downstream traffic in the US.

For every person watching movies or TV through Netflix the service spawns even more information describing what is being watched and how. This viewing data details which titles an account has watched, at what point someone stopped viewing a title and what else is being streamed on an account at that moment.

Netflix can handle the billions of instances of viewing data generated each day, but the firm believes it will need to re-architect its systems to keep pace with ever increasing demand.

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