Thursday, June 4, 2015

2.2 Billion Clicks And Beyond: How Hootsuite Modernized Its URL Shortener To Scala/Akka

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Ow.ly is Hootsuite’s popular URL shortening and click analytics service. Through Hootsuite’s web and mobile dashboards, users submit long URLs to Ow.ly in exchange for a trackable, shortened URL for social sharing. To date, Ow.ly has generated several billion shortened URLs and handles several billion clicks per month (thousands of clicks per second during peak usage).

The Ow.ly service is a critical and popular part of the Hootsuite product. As Hootsuite’s user base grew, the engineering team found themselves sinking more and more time, effort, and cost into keeping the service performant and reliable.

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